An online portfolio website is essential for all wedding photographers. Instagram, Facebook and other social media sites only go so far in helping you promote your work. If you want professionalism, exclusivity, personalization and functionality, nothing beats a professional wedding photography portfolio.
With Pixpa, creating your wedding photography website to host your portfolio, promote your business and share your work with friends, and current and potential clients becomes a breeze. All you need to do is share the link to your wedding photography website!
Build the perfect website to showcase your portfolio, market yourself, get bookings, share your photographs with clients, sell your services and grow your business. Check out these stunning examples of the best wedding photography websites and get inspired!
Looking for some inspiration? Check out some of these beautiful online wedding photography portfolio websites by top wedding photographers, built on Pixpa.
Pixpa’s all-in-one portfolio website builder empowers photographers, artists and creators to showcase, share and sell their work online, easily without any coding knowledge.
Start with professionally designed online wedding photography website templates that fit your site & style. Make it your own with our simple & powerful visual style editor. Customize further with HTML editing and CSS overrides.
Follow these 4 steps to create your online wedding photography website.
Pick your wedding photography website template
Choose from professional, responsive wedding photography website templates tailored to meet your requirements. Customise all visual elements easily to create your unique style.
Add your content
Add pages to your wedding photography website menu using Pixpa’s drag-and-drop website builder. No coding required.
Add the features you need
Promote your wedding photography website
Use Pixpa’s built-in SEO, marketing and social tools to grow your traffic and convert visitors into paying clients and customers.
How do you create the perfect wedding photography website? It doesn’t have to be complicated or hard. In fact, with a website builder platform like Pixpa on your side, you don’t even need to have coding or web developer skills!
Here are 10 expert tips to guide you as you build your portfolio website.
Always have a vision for the present as well as for the future. Visualize what you want your portfolio website to look like before you even start building it. You need to think about what you want your website to look like, what kind of aesthetic you want for it and most importantly what are the features that you are looking for.
Keeping your audience in mind is important here. What are the kinds of weddings you generally shoot and what do you specialize in? Different places often have specific regional or local tastes and aesthetics. If you mostly shoot weddings occuring in small towns or rural areas, your clientele and their tastes will be different from someone shooting big budget city weddings.
Create a website for the clientele you generally shoot for but also don’t forget to keep thinking ahead. You’ve heard of the term ‘dress for the job you want’, well you also need to create a website for the kind of clientele that you aspire to work for.
Simplicity and minimalism are time-tested principles of website design. Nothing beats a clean, uncluttered and responsive website when it comes to user-friendliness and ease of navigation. Overcrowded and clumsily designed websites confuse and distract visitors which could be detrimental to your wedding photography website. Overcrowded websites can also be slow loading which could lead to search engines penalizing you and reducing your organic reach.
Think about your website as a whole. Create different pages for different sections of your website and keep them consistent in terms of color, design, theme etc. It's fun to experiment but don’t go too overboard. Don’t make a website that is so over complicated that it becomes confusing. Take a look at this step by step guide on how to create your own website.
Make sure to use white space to balance out the different parts of your page instead of trying to cram everything into it at once. Design your website with a less is more approach and be intentional and selective about what you include.
Not every photograph you shoot belongs in your professional wedding photography portfolio. Always put quality before quantity.
A few excellent pieces are the best evidence of your skills and what you have to offer to your clients. You only want to showcase your best work because your best work is what you are selling.
Curate your best wedding photography portfolio and select photographs that showcase the length and breadth of your skills, your versatility and adaptability. Display photographs that show your expertise in shooting under different lighting conditions, your ability to shoot portraits and couple photographs with nuance, your competence in handling large weddings and crowds etc. Also showcase your talent in editing and post production since they are important aspects of modern digital photography.
You don’t need coding skills to create your own website but choosing the right wedding photography website template can make all the difference.
Clean, easy to navigate and fast-loading website templates ensure the best user experience and SEO results. You will also need to make sure that your mobile and desktop sites both match and look great. It is important to create a consistent user experience for your site across all devices.
Make sure there are multiple gallery options, client proofing tools, good eCommerce features, marketing tools, a range of third party integrations and more. Check out our extensive wedding photography website templates to find one that is best for you.
Photographers like to stay behind the lens but as a wedding photographer you need to ensure that your client has a great experience. It helps prospective brides and grooms to get to know the person that they are working with for their wedding photos
To make the best possible impression and to maximize your chances of getting new clients and jobs, curation is key.
Adding an 'About' page gives you the full and complete opportunity to introduce and market yourself, the wedding photographer, not just the photographs. Let potential clients know exactly who they are working with and why they should work with you. Let them know a little about your creative process and the philosophy behind your work.
Also add forms so that potential clients can contact you directly. This can also be a great opportunity to include a call-to-action. Invite your visitors to email you directly to follow you on your social media channels.
Social media undeniably has an extensive reach and it can help you get ‘discovered’. It is also a great medium for sharing your work and networking with other photographers and prospective clients.
But social networking platforms like Instagram, Facebook, Tumblr etc have limited options when it comes to personalization and business optimization. This makes them a great place for networking and outreach but lacking in exclusivity, personalization and professionalism.
Fortunately this is a gap that can be very easily bridged by integrating your social media channels with your wedding photography website. This gives your website added functionality and reach while still keeping your personal touch and maintaining the multi-functionality of your website.
Branding yourself goes a long way in distinguishing yourself and your services from others. Wedding photography can be a rather crowded market and you need to find ways to stand out from the crowd. Creating a brand lets you do exactly that. Your brand lets prospective clients know why they should hire you and what they can expect when they hire you.
A highly personalized, custom website is in and of itself a step forward towards creating your own brand. But you can always do more.
You can buy a custom domain name for a few dollars a year to make your website look more legitimate, authoritative and professional. Having your own personalized logo is also helpful because it is a visual representation of you and your business. All of this helps in establishing your brand identity and in making your business look more credible and trustworthy.
When it comes to wedding photography, prospective clients want to know that you care about what you do. After all, this is their special day we are talking about. They want everything to be perfect and they want a wedding photographer whom they can trust to capture the depth of their love and commitment.
The best way of showcasing your creative process is to add a blog section to your wedding photography website. This will make your portfolio website more than just a simple collection of images. It will add personality and context. You can add blog posts detailing your experience shooting certain weddings and how the couple and their story was an important part of your creative process. This can not only be a great marketing strategy for your business but can also be an outlet for you to share your passion for wedding photography. Also take a look at this guide on how to take amazing wedding photos.
Marketing is everything in this day and age. You could be the best wedding photographer in the world but that does not matter as long as no one knows about you.
In order to be able to use your website as an efficient marketing tool for your wedding photography business, you can link it on your social media channels, put it on your business cards, tell people about it and send out links. This way you can get visitors and traffic to your website so that you can actually showcase your wedding photography portfolio. Take a look at this article on how to grow your wedding photography business.
Apart from this, make sure you have good marketing tools attached to your website as well. Marketing pop ups, announcement bars, newsletter services and SEO tools help you turn your wedding photography website into a comprehensive tool for selling your services and products.
Search engine optimization is an incredibly cost effective way of bringing in organic traffic to your website and expanding your reach.
Your wedding photography website can only help you grow if you can use it to attract clients. SEO helps you do exactly that. By helping your website rank well in search engine result pages, it helps you bring in more site visitors and potential clients.
Search engine optimization can be as easy as ensuring your photography portfolio website is well coded and loads fast. Some other ways of ensuring search engine optimization are clean URLs, automatic sitemap, image alt tags, 256-bit SSL certificates, and built-in SEO tools. Adding a blog to your photography portfolio website can be an excellent way of improving your search engine rankings. Through your blog you can incorporate various long-form keywords that can help you rank better on search engines.
Keep your wedding photography portfolio up to date. You need everyone to know that you are actively working and growing. Keeping up a steady stream of new projects and, more importantly, posting them on your wedding photography website is important if you want to stay relevant in the business.
During off season,when you don’t have weddings to shoot, keep updating your blog with new posts. Mentor young up and coming photographers or share informative or educational posts about wedding photography. Also, keep sharing content from your wedding photography portfolio on your social media channels. Don’t let your website be forgotten!
What makes for the perfect wedding photography website? How can you make your portfolio stand out from the rest? It may all seem very challenging but it is really not. Here are some things you should consider including in your wedding photography website
The first thing a potential client or visitor will see when they open your wedding photography website will be your landing page. A landing page can absolutely make or break your first impressions. Your goal should be to turn site visitors into paying clients and for that, you need a solid and attractive landing page.
A lot of photographers like to speak only through their work but forging a human connection is always great. Show people the person behind the lens, the person that they can trust to produce a beautiful and memorable wedding album for them. Include a good headshot, a short but authentic biographical note as well as a statement on your artistic philosophy and creative process on this page.
Use your wedding photography portfolio to showcase your best work and display your expertise. Curate pieces that show the full range of your skills in a wide range of lighting conditions, locations etc. Also make sure that you are selecting recent work or at the very least work that fits your current style and accurately represents the kind of work you are doing now.
With client galleries you can create dedicated private or public galleries for each individual client. Client galleries can be used not just for sharing and proofing your work but also for making sales. These galleries offer exclusivity and convenience for both you and your clients making them an amazing selling point for your photography business.
Talking about your clients gives you more credibility as a designer. Other clients are more likely to hire you if you have previous experience working with other similar clients. Also include client testimonials to show proof of the quality of your work and your ability to cultivate good working relationships.
Make sure you have a contact form on your wedding photography website so that potential clients can contact you directly for enquiries and bookings. After all, your website is supposed to be a one stop shop for you to grow your business. A contact form is an easy and convenient way of building a direct connection with potential clients and taking charge of your wedding photography business.
Your wedding photography portfolio is an important tool that lets you share work with potential clients and employers and show them your photography skills, methods, style and expertise. By hosting this portfolio on your own website, you save yourself the trouble of sharing images, samples and resumes individually. Additionally, features like client galleries and online print stores simplifies client proofing and helps you generate more revenue for your wedding photography business. A website with in-built SEO and marketing tools enables you to promote yourself better and improve your reach organically.
The easiest and most cost-efficient way of promoting your website is through search engine optimization (SEO). Through Pixpa’s built-in SEO manager you can make your website rank higher on Google search results and gain more organic traffic.
You can also use social media integration features to share content from your portfolio website directly through social media channels.
Make sure your wedding photography website has a beautiful landing page that can help you make the best possible impression on potential clients. Feature your best curated work in featured galleries. Client galleries are a great addition to any wedding photographer’s website as it simplifies your client proofing workflow and offers privacy, exclusivity and convenience to your clients. Also add an ‘About’ page to reveal the human behind the lens and a contact form to enable clients to contact you directly for bookings and other queries.
With client galleries you can create dedicated private or public client galleries for each of your clients. Each album has a unique link and comes with a beautiful landing page. Client galleries can be used not just for sharing and proofing your work but also for making sales. You can sell images as prints, canvases, frames, digital downloads and more. You can also create pricing charts and exercise full control over your products, pricing and profits. Pixpa supports payments through PayPal and Stripe and charges no commissions on sales made through your website.
You can start building your wedding photography website with Pixpa’s 15-day full featured trial for free. No credit card required for sign up. Pixpa’s all-inclusive subscription plans start from as little as $7/month with no hidden costs. All plans come with a 30-day money back guarantee and offer unlimited bandwidth, SSL certificates and 24/7 support.