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Your artist portfolio website should be a one-stop-shop for you to express yourself, showcase your art, sell prints, merchandise or original work, and gain more business and exposure. With such a long list of expectations, you need website templates that are perfectly designed and suited to meet your requirements. Here are some tips for selecting the best art website template and building your portfolio website, the right way.
You need a clear set of goals for your portfolio before you start building your artist portfolio website. It all depends on what kind of artist you are and what you want to accomplish through your website. Are you a budding painter or sculptor looking to gain more exposure for your portfolio? Or are you a makeup artist looking to gain more clients and get bookings through your website? As a musician, you may want to update your fans about upcoming gigs or new albums. Once you know what you want, look for website templates that can be customized to suit those requirements.
So you know what you are looking for but how do you get there? Going through other artist portfolio websites can help you with that. Check out the websites of your competitors and top industry peers. There is a lot you can learn from them. What are the things that make their website stand out? What are the artist portfolio website templates that they are using? Figure out what makes for a successful artist portfolio and then use that knowledge to build your own perfect portfolio website. Get inspired by examples of art portfolio websites.
Your website is a reflection of your own artistic sensibilities. Choose website templates to impress. Clean, easy-to-navigate websites work best for a good first impression. Use white space to balance parts of the page instead of overcrowding your artist portfolio website. Always remember, less is more. The best portfolio website templates leave you feeling like there's no other template in the world that would work with your art.
Your artist portfolio website needs templates that look and feel yours in addition to providing the perfect level and type of functionality for your needs. For this, you need to be able to customise how your site looks and fees. Choose website templates that let you fiddle with fonts, colours, spacings, layouts, header, footer, site width and more. This will help you create a portfolio website that truly embodies you as an artist.
Make sure that your artist portfolio website template has all the features and information necessary to make your site an all-in-one platform for you to showcase, promote and market your art. Multiple gallery options including client galleries, forms, blogs, e-commerce features etc turn your website into a comprehensive tool through which you can grow as an artist and as a business person. Choose website templates with a wide range of features and options for integrations with third-party apps for additional utility.
Website templates that work well with desktop screens but not with mobile screens are bound to affect the user-friendliness of your website. Most web traffic on the internet today comes from mobile users and this trend will continue as more and more people are growing up as mobile-first internet users. Don’t let your website fall behind. Any website that is not properly optimized for smartphone screens will face issues with reach and SEO rankings. Only choose website templates that are properly optimized to be mobile-friendly.
In addition to being mobile-friendly, it is also important for your website to be search engine friendly. Search engine optimization is a simple and cost-effective way to improve your website’s reach. By optimizing your website in this manner you will be able to rank higher on Google search results and generate good organic traffic through search engines. For this choose website templates that are fast loading and well coded. Also, ensure that the template offers an SEO manager and other optimization features.
It's not just about the website template you choose, the platform on which you are building your website is equally important. Make sure that your website builder has everything you need for your artist portfolio needs.
Pixpa’s all-in-one portfolio website builder empowers artists and illustrators to showcase, share and sell their work online, easily without any coding knowledge. Choose from the modern, mobile-friendly art website templates offered by Pixpa and start building your website now!