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1. Know the type of event and entertainment website you are building
What kind of event are you hosting? Is it a one time event or is it an annual thing? Or are you an event planner who plans, manages and hosts multiple events at once? The look, feel and functionality of your website needs to align with your goals. Once you are clear about the type of website you want to create and what you want to accomplish through your site, start laying out actions to achieve those goals. Look for website templates that can be customized to suit the requirements of your brand and business.
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2. Find out what you like
Check out other events and entertainment websites to find out what you need for yours. Research your competition and other industry peers to see how they have set up their own websites and the features and services they offer. Look at the kinds of galleries they have and the features they offer. How do they leverage their site to promote their events and create successful marketing campaigns? Choosing the right events and entertainment photography website templates for your site can help you do the same.
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3. Choose a clean, simple design
Less is more and so, a clean, easy-to-navigate website should be your goal. Instead of going for overcrowded website templates, use white space to balance parts of the page. Your events and entertainment website reflects your brand and aesthetic values, so choose website templates that you would be proud to show off. The best events and entertainment website templates leave you feeling like there's no other template in the world that would work for your event.
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4. Look for customization and flexibility
Customization is key. Even the best website templates may not always be perfect for you. This is why all good events and entertainment website templates offer a high degree of customizability and flexibility to allow you to modify the specifications of the site to your needs. You should be able to customize your site's look and feel through different options for fonts, colors, spacings, layouts, header, footer, site width etc. After all, you want your events and entertainment website to not just look unique but also serve your specific needs.
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5. Review features and integrations
Make sure that your events and entertainment website template has all the features and information necessary to make your site an all-in-one platform for you to both promote as well as manage your event or business. Multiple gallery options, contact forms, blogs, e-commerce features etc turn your website into a comprehensive tool through which you can grow your revenue, sell merchandise and more. Choose website templates with a wide range of features and options for integrations with third-party apps for additional utility like bookings, payments etc.
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6. Choose mobile-friendly website templates
Sometimes website templates look great on desktops but are not properly optimized for mobile devices. Make sure your wedding photography website does not fall into this category. The majority of web traffic on the internet today comes from mobile device users and this trend is likely to continue into the future. So, ensure that your site is mobile friendly and choose website templates that offer optimization features for both desktop and phone screens.
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7. Ensure that your website template is search engine friendly
Make sure your event and entertainment website gets the maximum potential views possible. To do this you need website templates that allow for extensive search engine optimization features and options. SEO optimization is an easy and effective way of making your website more searchable and increasing web traffic through search engine results. Fast loading websites are also more search engine friendly. Choosing website templates that are fast loading and SEO friendly gives you a hassle-free way to organically boost visibility for your site.
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8. Choose the right website builder
It's not just about the website template you choose, the platform on which you are building your website is equally important. Make sure to choose a website builder that can give you everything you need for your events and entertainment website, all in one place.
