10 Best Landing Page Builders for Creatives in 2025

Landing pages are essential tools for any creative professional seeking to establish a strong online presence, attract new clients, and effectively market their work. 

Selecting the right landing page builder can significantly impact a creative's ability to achieve their business objectives.

In this blog, we have laid out a comprehensive guide to understand how and why landing pages are built, and a detailed review of the top landing page builders tailored for artists, photographers, designers, and other creative entrepreneurs.

The Purpose of a Landing Page

A landing page is a distinct, standalone web page specifically designed to achieve a single, focused objective. Unlike a typical website page that might offer multiple navigation options and general information, a landing page strips away all potential distractions.

Its design and content are carefully crafted to guide visitors toward one specific action, such as signing up for a newsletter, downloading a portfolio, or making a purchase.

The primary purpose of a landing page is to convert visitors into leads or customers. When an individual clicks on an advertisement, an email link, or a social media post, they are directed to this specialized page - they "land" there. 

The page's immediate goal is to present a clear value proposition and facilitate the collection of user information or guide them directly to a conversion goal.

Top 10 Landing Page Builders for Creatives

1. Pixpa: Best Landing Page Builder Overall for Creatives and Small Businesses
2. Wix: Best Landing Page Builder for Template Library
3. Squarespace: Best Landing Page Builder for Visual Aesthetics
4. Elementor: Best Landing Page Builder for WordPress Users
5. Leadpages: Best Landing Page Builder for Conversion-Focused Marketing
6. Unbounce: Best Landing Page Builder for AI-Powered Optimization
7. ConvertKit: Best Landing Page Builder for Email Marketing Campaigns
8. Shopify: Best Landing Page Builder for Complex, Large E-commerce Websites
9. Dorik: Best Landing Page Builder for Rapid Prototyping
10. Carrd: Best Landing Page Builder for Simple One-Page Sites

1. Pixpa: Best Landing Page Builder Overall for Creatives and Small Businesses

Pricing: Pixpa offers affordable, all-inclusive pricing plans. These plans start at $3.60 per month when billed biannually. For those who prefer flexibility, monthly payment options are also available. 

A 15-day free trial is provided, requiring no credit card, which allows users to thoroughly explore the platform's features before committing to a subscription.

Pixpa is an all-in-one no-code website builder designed for photographers, artists, and creative designers. It allows them to effortlessly build and manage a professional online presence, including stunning portfolio websites, integrated online stores, dynamic blogs, and private client galleries.

Pros:

• Offers a comprehensive all-in-one solution encompassing portfolio websites, e-commerce, and client proofing, centralizing creative business operations.
• Features an intuitive drag-and-drop visual builder that requires no coding, making design accessible to all skill levels.
• Provides a diverse selection of over 200 stunning, pixel-perfect, and mobile-friendly website templates tailored for various creative styles.
• Includes robust built-in tools such as an SEO Manager and Marketing tools to help grow traffic and convert leads.

Cons:

• No free plan available, but a 15-day free trial helps in trying out all its premium features without any limitation before committing to a paid plan.

2. Wix: Best Landing Page Builder for Template Library

Pricing: Wix provides a free plan that includes limited features, Wix branding, and a Wix subdomain, which is useful for initial exploration. Paid plans are available, with annual billing starting from $16 per month. 

Monthly pricing varies across different tiers, such as Light ($24/month), Basic ($27/month), Core ($36/month), and more advanced options like Business Elite ($172/month). Opting for annual billing typically provides cost savings. Free trials are offered with all paid plans.

Wix is known for its extensive template library and highly intuitive drag-and-drop editor. It is particularly well-suited for creatives who prioritize design freedom, strong branding, and simplicity in their website creation process. 

Wix offers versatile solutions for a wide array of use cases, including landing pages for webinar launches, real estate, app promotions, and product showcases.

Pros:

• Boasts over 900 interactive website templates, with a significant number specifically designed for artwork and photography sites.
• Features an exceptionally user-friendly drag-and-drop editor complemented by AI-powered design capabilities through Wix ADI.
• Includes powerful built-in tools such as Customer Relationship Management (CRM) tools, AI optimization for conversion rates, A/B testing, and dynamic text replacement.
• Offers robust e-commerce functionalities, enabling creatives to sell their art directly from their website.

Cons:

• The free plan includes prominent Wix branding and requires the use of a Wix subdomain, which may not be suitable for professional use.
• Some users have reported a learning curve when attempting to fully utilize its more advanced and sophisticated features.
• While highly flexible, Wix can sometimes offer less granular control for deep code customization compared to open-source platforms, which might be a limitation for highly technical users.

3. Squarespace: Best Landing Page Builder for Visual Aesthetics

Pricing: Squarespace does not offer a free plan. Its pricing structure begins at $16 per month when billed annually for the Basic plan. 

Other annual plans include Personal ($8/month), Business ($18/month), Commerce ($26/month), and Advanced ($99/month). Monthly payment options are also available, though generally at a higher rate. Annual subscriptions include a free domain name for the first year.

Squarespace is known for its sleek, award-winning templates and strong emphasis on visual appeal. It is specifically designed for individuals and businesses who aim to showcase their work through stunning, professional designs. 

The platform provides robust tools for selling both physical and digital art, making it an excellent fit for visual artists, graphic designers, and photographers looking to establish a polished online presence.

Pros:

• Offers over 180 sophisticated, stylish, and mobile-responsive templates that are optimized for visual impact.
• Provides an excellent platform for showcasing visual portfolios and directly selling physical or digital art.
• Includes powerful built-in marketing and SEO features, such as integrated newsletters and social media integration.
• Features comprehensive built-in analytics tools and offers reliable customer support.

Cons:

• A free plan is not available, meaning users must commit to a paid subscription to utilize the platform.
• Some users have found the website editor less intuitive, noting that simple actions may require multiple clicks, and it lacks auto-save or an undo button.
• The platform offers a comparatively limited number of external extensions when compared to other website builders.

4. Elementor: Best Landing Page Builder for WordPress Users

Pricing: Elementor offers a free version with fundamental features and widgets. Elementor Pro, which unlocks the full suite of powerful functionalities, operates on a yearly subscription model. 

Plans begin at $59 per year for a single website (Essential plan). Higher-tier options include Advanced ($99/year for 3 websites), Expert ($199/year for 25 websites), Agency ($399/year for 100 websites), and Enterprise ($999/year for 1,000 websites).

Elementor is a drag-and-drop page builder plugin widely used across millions of WordPress websites. It is an ideal choice for creatives who either currently utilize WordPress or plan to, and who desire extensive design control over their websites without the need to write code. 

Elementor is particularly strong for constructing custom layouts, designing themes, and building e-commerce pages, making it well-suited for web designers, digital agencies, and online stores.

Pros:

• Features a powerful visual drag-and-drop editor that allows for real-time design editing, providing immediate feedback on changes.
• Offers an extensive template library (over 300 in the Pro version) and highly customizable UI blocks, accelerating the design process.
• The Theme Builder functionality provides comprehensive control over headers, footers, and custom post types, enabling complete site design freedom.
• Boasts strong WooCommerce integration, allowing for detailed customization of e-commerce sites and product displays.

Cons:

• Requires an existing WordPress installation, which introduces an additional layer of initial setup and ongoing maintenance for users.
• Can potentially affect page load speed if not properly optimized, due to the additional code it generates.
• Many of its most powerful and advanced features are exclusively available in the paid Pro version, limiting the free version's capabilities.

5. Leadpages: Best Landing Page Builder for Conversion-Focused Marketing

Pricing: Leadpages offers a 14-day free trial that does not require a credit card, allowing users to explore its features. The Standard plan starts at $49 per month, or $37 per month when billed annually. 

The Pro plan is priced at $99 per month, or $74 per month annually. For businesses requiring more advanced functionalities, an Advanced plan is available at $299 per month when billed annually.

Leadpages is a specialized landing page builder and lead generation platform. It is highly regarded for its user-friendly interface and robust features designed to maximize conversions. 

This makes it an ideal tool for entrepreneurs, small businesses, and marketers who prioritize capturing leads and driving sales effectively, without needing extensive technical expertise in coding or web development.

Pros:

• Features a user-friendly drag-and-drop builder with a gentle learning curve, making it accessible for beginners.
• Offers a comprehensive library of high-quality, conversion-optimized templates suitable for various industries and campaigns.
• Provides robust A/B testing capabilities, available in the Pro plan and above, for continuous performance optimization.
• Includes integrated alert bars and pop-up features, which are highly effective for lead generation efforts.

Cons:

• The entry-level Standard plan imposes restrictive page limits, allowing for the creation of only 5 landing pages, which may be insufficient for many businesses.
• Customization options for templates are limited in the lower tiers, and many advanced features are only accessible with higher-priced plans.
• Some users have reported instances of slow page loading speeds, which can negatively impact user experience and conversion rates.

6. Unbounce: Best Landing Page Builder for AI-Powered Optimization

Pricing: Unbounce offers a 14-day free trial, though it may require a credit card for activation. Its pricing plans include Build ($99/month or $888 annually), Experiment ($149/month or $1,344 annually), and Optimize ($249/month or $2,244 annually).

An Agency plan is also available, starting at $499 per month (billed annually only). All plans include the ability to create unlimited landing pages.

Unbounce leverages artificial intelligence and dynamic content features to assist marketers and businesses in creating high-converting pages without relying on developers. 

It is particularly well-suited for those focused on optimizing landing pages for lead conversions, especially in the context of paid advertising campaigns, such as Google Ads and YouTube Ads.

Pros:

• Features AI-powered Smart Traffic optimization, an algorithm that automatically directs visitors to the page variant most likely to convert them.
• Provides robust A/B testing capabilities for comprehensive performance optimization, available from the Experiment plan upwards.
• Includes an AI Copywriting Tool (Smart Copy) that assists in generating compelling marketing text for various page elements.
• Offers a flexible drag-and-drop builder, allowing for the creation of unlimited landing pages, pop-ups, and sticky bars.

Cons:

• Features a high starting price combined with strict visitor limits across all plans, which can quickly become a constraint for growing campaigns.
• Offers limited options for custom code editing and lacks a comprehensive file management system compared to some other platforms.
• While professional, its templates can be less flexible for deep, unique design customization, potentially limiting creative freedom.

7. ConvertKit: Best Landing Page Builder for Email Marketing Campaigns

Pricing: ConvertKit offers a generous free plan that supports up to 1,000 subscribers, including unlimited landing pages, email campaigns, and forms. 

Paid plans begin with the Creator plan at $9 per month (billed annually) or $15 per month (monthly). The Creator Pro plan is priced at $25 per month (billed annually) or $29 per month (monthly).

ConvertKit, also known as Kit, is primarily an email marketing tool that offers robust landing page and form-building capabilities. 

It is specifically designed for content creators, solopreneurs, and bloggers who need to effectively grow their audience, sell digital products, and manage email campaigns with ease. The platform simplifies the creation of lead magnets and the setup of automated email sequences.

Pros:

• Provides a generous free plan that includes unlimited landing pages and supports up to 1,000 subscribers, making it highly accessible for new creators.
• Features a user-friendly interface and a visual automation builder that simplifies the creation of complex email sequences.
• Offers seamless delivery of ebooks and other digital products, along with advanced audience segmentation tools.
• Its integration with email marketing functionalities makes it a comprehensive all-in-one solution for audience building and nurturing.

Cons:

• Lacks advanced customization options and A/B testing features for landing pages in its lower-tier plans.
• The basic newsletter editor provides fewer pre-designed templates compared to dedicated page builders, potentially limiting design variety.
• It does not offer advanced analytics features, such as heat maps, which could provide deeper user behavior insights.

8. Shopify: Best Landing Page Builder for Complex, Large E-commerce Websites

Pricing: Shopify offers a 3-day free trial, followed by a promotional period of $1 per month for the initial three months. Its core plans start from $29 per month. 

While Shopify has a native builder for general store pages, its dedicated landing page functionality is typically enhanced through apps available in the Shopify App Store. 

Many of these specialized apps (e.g., PageFly, GemPages, Shogun) offer free plans with limited features, and their paid plans range from $9.99/month to $499/month.

Shopify is a leading e-commerce platform primarily focused on enabling businesses to sell products online. While it offers a basic native builder, its true strength for creating highly effective landing pages lies within its extensive app ecosystem.

It is an ideal choice for artists and creatives who intend to heavily focus on selling their physical or digital work online, providing powerful sales features and robust multichannel integration.

Pros:

• Offers sophisticated e-commerce features specifically designed for selling both physical and digital products.
• Boasts a vast app ecosystem that allows for extensive functionality expansion, including specialized landing page builders.
• Includes a built-in AI assistant, Shopify Magic, which can generate product descriptions and marketing copy, saving time for creatives.
• Provides excellent multichannel sales tools, enabling sales across various platforms like Instagram, Amazon, and Facebook.

Cons:

• The native builder offers limited creative flexibility for dedicated landing pages, often necessitating reliance on paid third-party apps, which can increase overall costs.
• Only 13 free themes are available natively, restricting initial design variety compared to other platforms.
• Can be overly complex for total beginners whose primary need is solely a simple landing page, given its extensive e-commerce focus.

9. Dorik: Best Landing Page Builder for Rapid Prototyping

Pricing: Dorik AI offers a 14-day free trial with limited features. Its paid plans include the Personal plan at $18 per month when billed annually (which covers 1 domain and 25 pages). 

The Business plan is priced at $39 per month (allowing for 3-10 domains and unlimited pages). An Agency plan is also available with custom pricing for unlimited domains and collaborators. All paid plans include AI website generation capabilities.

Dorik is perfectly suited for creatives, startups, and small businesses who need to rapidly launch products, efficiently collect leads, or quickly validate new ideas without requiring any coding knowledge.

Pros:

• Features AI-powered landing page generation from simple text prompts, including the creation of engaging copy and pixel-perfect images.
• Offers a rich library of over 250 stunning UI blocks and 20+ elements, alongside professionally designed templates, providing extensive design flexibility.
• Includes a user-friendly drag-and-drop editor with real-time editing capabilities and ensures auto-responsive design across all devices.
• Comes with built-in SEO, marketing, and analytics tools to help users grow traffic and convert leads effectively.

Cons:

• The Personal plan imposes a limitation of 25 pages, which might be restrictive for some growing projects.
• As a relatively newer platform, its community support and the breadth of its third-party integrations may be less extensive compared to more established builders.
• The free trial offers limited features, requiring an upgrade to a paid plan to experience the full range of capabilities.

10. Carrd: Best Landing Page Builder for Simple One-Page Sites

Pricing: Carrd provides a free plan that allows users to create up to 3 sites with core functionalities. Its paid Pro plans are billed annually only: Pro Lite ($9/year for 3 sites), Pro Standard ($19/year for 10 sites), and Pro Plus ($49/year for 25 sites). A 7-day free trial is available for all Pro plans, allowing users to test premium features.

Carrd is a straightforward, highly affordable, and responsive website builder specifically designed for creating one-page websites. 

It is an ideal solution for creatives who require a minimalist online presence, such as personal profiles, simple landing pages for specific projects, or quick showcases of their work, without the need for complex multi-page navigation.

Pros:

• Offers extremely affordable yearly pricing, coupled with a generous free plan that makes it accessible to a wide audience.
• Features a simple interface with clear instructions, making it exceptionally easy for beginners to use and navigate.
• Provides a substantial library of over 250 functional templates specifically tailored for one-page sites, ensuring quick setup and professional appearance.
• Includes essential features such as responsive design, basic SEO optimization, and website analytics to track performance.

Cons:

• Strictly limited to creating one-page websites, making it unsuitable for users who require multi-page sites or more complex online structures.
• Does not offer a monthly pricing option for its paid plans, requiring users to commit to an annual subscription.
• Lacks advanced AI features for site building and provides only very basic customization options compared to more comprehensive builders.

How to Select the Best Landing Page Website Builders for Creatives

To make an informed decision, creative professionals should consider several key questions to ensure the chosen builder aligns with their specific needs and technical comfort level:

• How well does the tool build landing pages that are mobile accessible and optimized for all devices? This is crucial given the prevalence of mobile browsing.
• How many pre-loaded templates are available, and is there enough variety to suit diverse creative styles and project types?
• How well does the builder complement the team's technological abilities? It is important to assess if the tool requires extensive coding knowledge or offers a user-friendly interface for non-developers.
• Does the builder offer comprehensive analytics to track page performance, or can it easily sync with other analytics tools already in use?

Creative professionals have distinct requirements, ranging from showcasing their portfolios to directly selling their art or services. The most suitable website builders are those that cater to these specific needs.

Key considerations include ease of use, characterized by an intuitive, user-friendly interface with drag-and-drop functionality that eliminates the need for coding skills.

Equally important is customization, allowing creatives to tailor layouts, colors, fonts, and other elements to perfectly match their unique branding and artistic vision.

For artists, e-commerce capabilities are crucial for selling physical or digital products.

Robust SEO tools and marketing tools are also essential for increasing visibility and converting leads.

Furthermore, ensuring mobile responsiveness means pages look excellent on all devices, from desktops to smartphones.

Finally, reliable customer support is vital for resolving any technical issues swiftly. For creatives such as photographers, an "all-in-one solution" that integrates portfolio display, client proofing, and online sales functionality is particularly beneficial, streamlining their entire business operation.

Benefits of Using Landing Page Website Builders

Employing a dedicated landing page builder offers substantial advantages for creative professionals aiming to enhance their online presence and expand their businesses.

1. Boost Conversions and Generate Leads

Landing page builders are proven to significantly increase conversion rates by enabling highly targeted messaging, facilitating A/B split testing, and allowing for the collection of valuable user data and feedback.

A key design principle is maintaining a "1:1 attention ratio," where each offer is paired with only one clear call to action, thereby keeping visitors singularly focused on the intended goal.

2. Optimize Marketing Spend

By improving conversion rates, landing pages play a crucial role in making marketing efforts more cost-effective. They are instrumental in reducing the "cost per acquisition (CPA)"—the expense incurred to gain a new customer or lead.

Furthermore, well-optimized landing pages can enhance Google PPC (Pay-Per-Click) Quality Scores, which in turn leads to a reduction in the cost per click (CPC) for advertisements. 

This dual effect of increasing conversions and lowering advertising costs significantly improves the overall efficiency of marketing spend.

3. Showcase Offers and Validate Ideas Quickly

For creatives, landing pages provide a dedicated space to showcase and optimize offers, allowing for a clear and compelling presentation without the distractions of a full website.

Creatives can quickly set up a page to sign up beta users, amass a customer list before a product launch, or even presell products before they are fully developed.

4. Ease of Use and Accessibility

These platforms are designed with a user-friendly interface featuring drag-and-drop functionality, which ensures quick design without requiring coding skills.

Furthermore, these tools provide extensive options to tailor layouts, colors, fonts, and elements to match your branding, allowing creatives to maintain a consistent and unique brand identity across all their online assets.

What to Include in Your Landing Pages

To ensure a landing page is effective, specific key elements must be present to capture attention, communicate value, and guide visitors toward the desired action.

1. The "Above the Fold" Essentials

The very first impression a visitor receives—the content visible without scrolling—is paramount. This "above the fold" area is crucial for making an immediate impact and determining whether a visitor stays on the page.

It should prominently feature the brand's logo for instant recognition and brand awareness.

Alongside the logo, a catchy headline is essential; it should immediately highlight the main benefits or the core offer, grabbing the visitor's attention and communicating the page's value proposition.

This section also serves as the ideal placement for the primary Call-to-Action, ensuring it is immediately visible and actionable.

2. Core Content and Persuasion

Once initial attention is captured, the content below the fold works to further persuade and build trust. The copy should be concise and benefit-focused, avoiding jargon, and complemented by satisfying, relevant visuals that enhance the message.

Building trust is critical through social proof, including elements such as testimonials, case studies, star ratings, client logos, and awards. Forms should be streamlined to reduce friction in the conversion process.

3. The Call to Action

Effective CTAs are typically placed prominently, often above the fold, and utilize contrasting colors to ensure they stand out visually.

The text within the CTA should be action-oriented and emphasize the value the user will receive, for instance, "Start your 7-day free trial today" instead of a generic "Click here".

It is crucial to eliminate any competing navigation links or alternative actions on the page to maintain a singular focus on the primary conversion goal.

FAQs

What's the main goal of a landing page?

The primary goal of a landing page is to achieve a single conversion objective, such as collecting a lead (e.g., an email address) or facilitating a sale.

How long should my landing page be?

There is no universal "magic" word count for a landing page. It needs to be long enough to fully answer the visitor's questions, address their pain points, and provide sufficient information to persuade them to take action.

For search engine optimization purposes, a general guideline suggests aiming for at least 300 words of focused, value-driven copy.

Should I include a navigation menu on my landing page?

As a general best practice, it is recommended to remove navigation menus and footers from landing pages. The rationale behind this is to eliminate any potential distractions that could divert visitors from the page's single, primary conversion goal. 

By stripping away these navigational elements, the page's "attention ratio" is optimized, meaning there are fewer alternative pathways for visitors to explore, thus keeping their focus squarely on the intended action.

Why is "message match" important for landing pages?

Message match refers to the critical alignment between the style, tone, voice, and copy of your advertisement (or the link that brought the visitor to the page) and the content presented on your landing page. 

This consistency is paramount because it immediately builds trust with the visitor, confirming that they have arrived at the correct destination. 

A strong message match reduces confusion, reinforces the initial promise made in the ad, and significantly boosts conversion rates by providing a seamless and coherent user experience.

What is "social proof" and why do I need it on my landing page?

Social proof encompasses any third-party recommendations or endorsements of your product, service, or creative work. 

This includes elements such as customer testimonials, case studies, star ratings, logos of clients you've worked with, user statistics, industry awards, and trust badges. 

Social proof is vital because it builds credibility and trust by demonstrating that others have had positive experiences. 

It validates your claims and reassures potential clients or customers, making them more confident in taking the desired action on your page.

What are the most important things to put "above the fold" on my landing page?

The "above the fold" area refers to the content that is immediately visible to visitors without them needing to scroll down. This is important for capturing attention instantly. 

It should prominently feature your brand's logo for immediate recognition, a catchy headline that clearly communicates your main benefit or offer, and your primary Call-to-Action. 

These elements work together to make a strong first impression, communicate value, and encourage immediate engagement.

How do I make my landing page SEO-friendly?

To optimize your landing page for search engines, focus on relevant, long-tail keywords that indicate a clear transactional intent. 

Optimize on-page elements such as your title tag (keeping it concise, ideally 50-60 characters, with the primary keyword at the beginning), your meta description (155-160 characters, compelling users to click), and your header structure (using H1 for the main title and H2s for subheadings). 

Ensure images have descriptive alt text, and your URL is short, clean, and keyword-rich. Additionally, prioritize mobile-friendliness and fast page speed, as these are critical for both user experience and search engine rankings.

Can I target multiple keywords on one landing page?

While technically possible, it is generally not recommended to target multiple disparate keywords on a single landing page. 

Each landing page should ideally focus on one primary keyword or a closely related keyword theme that aligns with a specific user intent. 

Attempting to target too many keywords can dilute your message, make the page less focused, and ultimately reduce its effectiveness for both users and search engine optimization. For optimal results, a dedicated page for each distinct keyword intent is often more effective.

Why is A/B testing important for landing pages?

A/B testing is a crucial optimization technique that allows you to compare two or more versions of your landing page (e.g., different headlines, CTAs, or images) to determine which one performs better in terms of conversions.

This data-driven approach provides concrete evidence of what resonates most with your audience. By continuously testing and refining elements based on real user behavior, you can systematically improve your conversion rates, optimize your offers, and ensure your landing page is as effective as possible over time.