Create your stunning model website

As a fashion model looking to showcase your modelling portfolio, you need a professional model website that stands out from the crowd. Create your stunning model portfolio website with Pixpa’s all-in-one website builder for models. Build a stunning online modelling portfolio that captures your unique style and matches your requirements.

Start 15-day free trial. No credit card required.

online portfolio

Why do you need a modelling website?

All models need to have an online presence to showcase their modelling experience. With the right tools you can leverage the internet to create your brand and grow your modelling career. Instagram models have become a veritable phenomenon these days but social media can only go so far.

If you are looking for a professional and exclusive way of leveling up your modelling career, creating your own modelling website is the way to go. A well-designed modelling portfolio website empowers fashion models to showcase and share their work, market themselves, and get more work with agencies and clients. Explore and get inspiration from some of the best modeling agencies in America.

Get inspired by these stunning examples of the best model portfolio websites.

Get inspired by these amazing model portfolio websites

Looking for some inspiration? Check out some beautiful model portfolio websites by top fashion industry professionals, built on Pixpa

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Pixpa offers you everything you need to create your online modelling website

Pixpa’s all-in-one portfolio website builder empowers fashion models to easily showcase their portfolio online, without any coding knowledge.

Top 25 reasons to choose Pixpa to build your model portfolio website

Stand out with stunning model portfolio website templates

Start with professionally designed online modelling portfolio website templates that fit your site & style. Make it your own with our simple & powerful visual style editor. Customize further with HTML editing and CSS overrides.

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Build your model portfolio website easily

Follow these 4 steps to create your online model portfolio website.

  1. Pick your model website template

    Choose from professional, responsive model portfolio website templates tailored to meet your requirements. Customise all visual elements easily to create your unique style.

  2. Add your content

    Add pages to your model portfolio website menu using Pixpa’s drag-and-drop website builder. No coding is required.

  3. Add the features you need

    Expand your online model portfolio website’s capabilities. Add an online store, start a blog, use client galleries, and do much more.

  4. Promote your model website

    Use Pixpa’s built-in SEO, marketing and social tools to grow your traffic and convert visitors to clients and customers.

How to create your modelling website?

Creating your own online model portfolio website doesn’t have to be complicated. Pixpa’s intuitive drag and drop builder lets you create your professional model website easily and without touching a single line of code. Add stunning galleries, videos, forms, and pages and structure your website to your exact requirements. Create a full-featured online store to sell your work, services and digital downloads like a pro. Here is a complete guide on how to create a modelling portfolio.

Here are 10 expert tips to guide you on how to build your modelling website.

online portfolio maker


Have a clear vision

Having a vision is the first step of any design endeavour. Designing your model website is no different. You need a clear vision of the look and feel of your professional model portfolio website.

You want a website that can create the best possible impression for you.

Models have their own niche in the fashion industry. This means that a model website will look and work differently from a fashion design website or a fashion stylist portfolio. Doing your research can be helpful in this regard. Do check out some model portfolio examples for inspiration.

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Know your audience

How do you create a website that adds value to your modelling career? Well for that you need to know your audience.

When you know who you are trying to impress, you can design a website that is fine tuned to impress the right people.

Think about the kind of audience you want to attract and how they can help you achieve your career goals. You must have heard the phrase ‘Dress for the job you want’. Well, in the same vein, you need to design a website for the audience you want.

A modelling website should enable you, as a model, to promote, market and sell your work and skills. Do read our article on tips for aspiring fashion models, that will help you create a modelling website designed to stand out from the rest.

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Choose the right model website template

In order to ensure the best possible user experience, look for clean, easy to navigate and fast-loading model website templates. Make sure your website looks good and functions properly on both desktop and mobile.

Ensure that you are getting everything you need for your model website in terms of features, looks and functionality. Build a website that is a comprehensive tool for you to showcase your talent and grow professionally.

Multiple gallery options, forms, blogging tools, SEO manager tools etc are vital for your growth in the fashion industry. Comprehensive integration features for third-party apps like social media widgets, chat features etc are also important.

Check out our extensive model portfolio website templates to find one that is best for you.

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Showcase your best work

You want to put your best foot forward at all times and for that you need to make sure that the people who visit your site only see your best work at all times. Quality always trumps quantity and this is especially true when you are creating a modelling portfolio website.

Your model website is the best platform for you to market yourself and your talent. Showcasing your best work using beautiful images, illustrations and even videos is key to that.

Create lookbooks using work you have done for particular designers or brands. Categorize your work by industry and make sure to select pieces that best represent your current repertoire of skills and style. You need to tell people exactly what you do and what they can expect from you.

online portfolio for photographers


Keep it clean and simple

Appearances matter and nowhere more than in the fashion industry. Minimalism is key when you are designing your fashion design website. Try not to overcrowd your fashion portfolio website, instead use white space to create balance. A clean website is easier to navigate and more user-friendly. The last thing you want to do is mess up your first impressions by having a clumsy, cluttered, unprofessional fashion website. See our guide on how to design your website.

When you work in the fashion industry, appearances are everything. Clean and simple is popular for a reason. Minimalism is the key to achieving a modern, sophisticated and professional look for your model website.

A clean website is easier to navigate and more user-friendly. First impressions can make or break your career and so it is important to get everything just right. Don’t go overboard and overcrowd your model website, instead use white space to create balance.

Consider your website as a whole not as individual parts. Keep all the different sections and pages of your website consistent in terms of color, design, theme etc. It's fun to experiment but going overboard can spell disaster. Your website should not be so overcomplicated that it becomes confusing.

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Branding matters

Branding is an important component of establishing your originality, authenticity and credibility as a creative professional. Your brand distinguishes you from other models and tells people why they should hire you and no one else. Modelling is one of those exclusive professions that lends itself to implementing your creative skills in diverse ways. Read about the different types of models in the fashion world.

A custom website allows you to create and express your own brand, through well-designed pages that meet your objectives. A personalized brand logo can give you a unique brand identity. Having your own logo is also helpful because it is a visual representation that helps people remember you. Additionally, you can also buy your own custom domain name for your site.

online portfolio template


Tell your story

Tell people why you became a model and what inspires you in your modelling journey? What does the fashion industry mean to you? Knowing these details adds an extra layer of depth and context to people’s understanding of your work.

You can do this by adding a blog section to your model portfolio website where you can talk more about the creative side of modelling. Your modelling portfolio website should be more than just a set of images. Blogs are a way of livening up your model website and adding a sense of personality and context. Blogs are also a good way of increasing web traffic to your website and gaining more exposure.

Your blog can be a space for you where you can share not just your work but the story behind your work. Share your passion for fashion and tell people why you do what you do in the first place.

free online portfolio


Make it your own

To stand out from the crowd you need to showcase your individuality. If your modelling portfolio website looks generic or mass produced, it fails to showcase your charisma and uniqueness.

Your model portfolio website should reflect your fashion aesthetic and brand identity. Make sure to customize it so that you can truly use it to display your individuality.

Personalize your site’s look and feel with custom fonts, colours, spacings, layouts, header, footer, site width etc in accordance with your portfolio needs. Remember your model website represents you and you only want to put your best foot forward.

Adding an 'About' page and a blog adds a personal touch to your site. Showcase the model, not just the looks. Add contact forms for potential clients and employers. Invite your visitors to email you directly to follow you on your social media channels.

online portfolio template


Market your website

What is the use of having a website if people don’t visit it or know about it? Make sure to market your model website to the best of your capabilities. Link it on your social media channels, put it on your business cards, tell people about it and send out links. This way you can get visitors and traffic to your website so that you can actually showcase your modelling portfolio.

Marketing is an essential component of growing as a model and bolstering your career. Good marketing can help you gain more followers, boost your reach and reputation and this can translate into more jobs for you.

Always make sure you have good marketing tools attached to your website. Marketing pop ups, announcement bars, newsletter services and SEO tools help you turn your model portfolio website into a comprehensive tool for selling your work.

online portfolio template

TIP 10

Optimize your model portfolio website for search engines

SEO stands for Search Engine Optimization. This is a simple set of practices that can ensure that your website ranks well on search engine results pages and brings organic web traffic to your model portfolio. See our complete guide on how to optimize your website for search engines.

SEO sounds more complicated than it is. It’s really easy and you probably took your first step already in simply choosing a well coded, fast loading template which is what search engines favour. This makes sure people can easily discover your website through search engine results pages and increases your organic reach. Other methods include going for clean URLs, automatic sitemap, image alt tags, 256-bit SSL certificates etc. Having built-in SEO management tools is beneficial in this regard because it gives you full control of your website’s SEO factors.

Bonus Tip!

online portfolio template

Keep updating your model portfolio website

Letting your portfolio get stagnant may be the most common but detrimental mistake models can make. Fashion moves fast and so must you. Let people know that you are constantly and actively working to perfect your art and grow as a creative professional. Update your model portfolio regularly with new projects, collections and collaborations.

If you are taking a break from new modeling work, add new blog posts and other content regularly. This ensures that your model website stays constantly relevant. It's a lot of work, but that level of dedication will help your clients and potential employers know that you are serious and passionate about your work.

What should you include in your
model website?

It is important that you put your best foot forward when it comes to representing your modelling portfolio online. Here is a list of what you should include in your online modelling website to stand out from the crowd.


What is a model portfolio?

A model portfolio is a curated collection of a model’s work intended to showcase their work, skills and range. Your model portfolio is the most important tool in your professional arsenal and absolutely key to career growth. Earlier it was common to carry big, physical copies of your portfolio. However, these days hosting your modelling portfolio on your own custom website is easier and enables you to reach a wider audience.

Is it easy to create a model portfolio website?

You can build your professional model portfolio website easily and without touching a single line of code. With Pixpa’s intuitive drag and drop editor, website creation is a breeze. Start by choosing the template that best fits your needs and customize it to make it look exactly as you want. You can add content to your website, connect with your custom domain and social profiles, and optimize it for search engines without the need of any advanced technical knowledge.

What should a model portfolio website include?

Your model portfolio website should include your best work. Showcase high-quality images of your work from editorial photoshoots, ad campaigns, runway looks and more. You can also add lookbooks and mood boards and a media kit or press kit to your modelling portfolio website.

How much does it cost to build a model portfolio website?

You can start building your model website with Pixpa’s 15-day full-featured trial for free. No credit card is required for sign up. Pixpa’s all-inclusive subscription plans start from as little as $7/month with no hidden costs. All plans come with a 30-day money-back guarantee and offer unlimited bandwidth, SSL certificates and 24/7 support.

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