Portfolio website, client galleries, store. One platform to run your creative business.
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The basics
A fashion portfolio website is a site on your own domain where your collections, lookbooks and editorial work sit at full resolution, sequenced the way you want a buyer or a hiring studio to read them. It is not a PDF you email or a profile on Behance. You own the domain, the layout and the way the work is shown.
A portfolio that only shows the work is half the job. Selling the pieces, and sharing a collection privately before a launch, happen somewhere else unless they are built into the same site.
Why Pixpa
Templates you can shape to the work.
200+ designer-made starting points, editable down to the grid, with custom CSS and HTML when you outgrow the editor.
Sell with zero commission.
Garments, prints, digital lookbooks. Pixpa takes nothing on top of a sale, on any plan.
Share a collection privately.
Password a gallery, set an expiry, send one link to a buyer or press before the work goes public.
Human support in minutes.
Live chat answered by people who know the editor, not a bot sorting your message into a queue.
Each of these is covered below.
“As a designer, it’s very important to be able to exert control over visual elements, and we chose Pixpa because it has a much finer management of those elements than other website builders.”
See it live
Fashion designers and stylists run live sites on Pixpa, from a single-scroll lookbook to a full collection archive with a shop attached. Open any of them and see how one platform holds a runway gallery, a press page and a checkout on the same domain.
Design
Templates are filtered by discipline, so a fashion portfolio starts from a layout built for image-heavy collection work, not a generic business site. Every one is responsive and tested on real image loads.
Design control is where most builders stop. Move any block, change the type, write custom CSS or edit the HTML directly. The template is where you start, not where you are stuck.
“The ready-made templates are modern and customizable, allowing me to showcase my portfolio in a very stylish way.”
Selling
The store runs on the same domain as the portfolio. Sell finished garments, limited runs, prints, digital lookbooks or made-to-order pieces. Set your own shipping and tax, run discount codes, and take payment through Stripe or PayPal straight into your account.
Pixpa's commission is zero, on every plan, so the seasons you sell the most do not cost you more. If you run Shopify for the shop and something else for the portfolio, this puts both on one site.
Sharing
Not every piece is ready for the public site. Upload a collection or an editorial set, put a password on it, set an expiry date, and send one link to a buyer, a stylist or press. They mark favourites and comment on individual looks, so feedback comes back on the frame instead of a long email thread.
Stylists delivering shoot selects to a client work the same way: one gallery, one link, favourites and ratings built in.
Step by step
Six steps, roughly two hours if your images are edited.
Edit down to your strongest work.
Pick the collections and looks that win the job you want next. A tight edit reads as judgement, which is what a buyer or a studio is hiring.
Pick a template built for image work.
Filter by discipline first, layout second. Colour is the easiest thing to change later.
Build the pages that matter.
Collections, About, Contact, and a Shop or Services page if you sell or take commissions.
Set your images up properly.
Upload at full resolution and let the platform serve the right size per device, so a runway gallery loads fast on a phone.
Connect your domain.
Bring one you own, or take the free custom domain included for the first year on annual billing.
Publish, then set up SEO.
Use the SEO Manager to write page titles and descriptions before you share the link, not after.
Standards
A few things separate a fashion portfolio that gets a callback from one that just exists. None of them are about how much you fit on the page.
Lead with the collection that wins the job, not the newest.
A buyer or a hiring studio decides in the first few looks whether to keep going. The opening sequence is the highest-impact edit on the site, so put your strongest work where it is seen first.
Show the process, not only the final look.
Sketches, flats, fabric and fittings tell a studio how you think. For a fashion school or graduate application, the process pages are often what the reviewer is actually there to read.
Cover what you make.
Ready-to-wear, streetwear, textile and print, costume, accessories or footwear each read differently. Group the work so a visitor sees the range you want to be hired for without scrolling past it.
Load fast on a phone.
Most people open your link from Instagram or an email signature on mobile data. Upload at full resolution and let the platform serve a device-appropriate size; a 6MB image on a phone is the most common reason a good portfolio underperforms.
Say what you do and how to reach you.
A clear line on what you make and a contact path removes the one question that stops a buyer or collaborator getting in touch.
Give people somewhere to go next.
A shop or an enquiry form, and a private lookbook link to share. On Pixpa the store, the contact form and the gallery are already on the same site, so the next step exists without a second platform.
Stylists
A stylist portfolio has a different job from a designer's: it shows range across editorials, clients and briefs rather than one signature line. The same platform handles it. Group work by client or by shoot, keep tear sheets and editorials in separate galleries, and deliver selects to a client through a private gallery link.
Answers
Your strongest collections or editorials sequenced rather than dumped, the process work behind them (sketches, flats, fabric), an about page in first person, and a contact path. A shop or services page if you sell or take commissions. Everything else is optional.
Enough to show range, few enough to show judgement. Three to five strong collections or editorials beat a dozen thin ones. If a piece is there because it was hard to make rather than because it wins the next job, cut it.
A PDF is fine to send on request, but it goes stale, it is not searchable, and buyers cannot share a link to it. A website is the version people can find, forward and buy from. Many designers keep both and export the site content to a PDF when a brief asks for one.
Pixpa has a 15-day free trial with no credit card, and a 30-day money-back guarantee after that. There is no permanent free plan. Free hosts exist, but they place ads on your work, cap your resolution, or hold your domain.
Yes, if you want a buyer or studio to take the work seriously and the SEO to accrue to you rather than a platform. Pixpa includes a free custom domain for the first year on annual billing, and you can connect one you already own instead.
Yes. The process pages that admissions and graduate reviewers look for, sketches, flats and development work, sit naturally alongside the finished looks, and students and educators get a discount. See the pricing page for current plans.
Yes. The store is part of the plan, not an add-on, and Pixpa takes zero commission on every sale. Sell garments, prints or digital lookbooks, take payment through Stripe or PayPal, and keep the shop on the same domain as the portfolio.
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