Fashion portfolio examples

Ideas

Fashion portfolio ideas worth stealing

The portfolios that work tend to make the same decisions well. Seven worth borrowing before you build yours.

• 1

  Show fewer pieces than you want to

  A portfolio gets judged on its weakest piece as much as its strongest. Cut anything you would need to explain. The edit is the work.

• 2

  Lead with one strong image, not a menu

  The first screen decides whether anyone scrolls. One full-width image that shows what you actually do beats a grid of thumbnails and a list of links.

• 3

  Put contact one click from everywhere

  Someone who wants to book you should never have to go looking. Contact belongs in the navigation and at the foot of every page, with a real address, not a form alone.

• 4

  Own the domain

  A portfolio on someone else's platform ranks behind that platform and vanishes with it. Your own domain is the only version you keep.

• 5

  Name the navigation after collections, not years

  A buyer scanning for your current handwriting should not have to work out which season 2024 was. Collections, work types and clients read faster than dates.

• 6

  Sort by collection, not by client

  One season should read as one idea. A client list tells a casting director nothing about how you work, and it dates the moment a contract ends.

• 7

  Run images full width and keep captions to a line

  Fashion work gets judged on the image before anyone reads a word around it. Give the picture the screen and put the context underneath in one sentence.