Whether you are a professional photographer looking for more clients or an amateur who simply wants to showcase his portfolio work, starting your photography blog is a great idea.
As a photographer, you are continually looking for ways to generate more exposure for your work. With almost everyone now hooked on social media platforms, the question becomes, why would you even need to create your portfolio website and photography blog? Isn't it simpler to join these platforms and promote your work there?
The answer can be summed up in these three reasons:
- You need to create your brand
- You need creative freedom
- You need to own your traffic/audience.
Creating your online presence which includes your portfolio website and photography blog gives you the freedom and control over how you present your brand, showcase your work and engage with your audience. You are no longer just one profile in the middle of millions of other profiles on a social network.
With your photography blog and portfolio website, you can invest your efforts and work on a long-term strategy of building an audience and attracting traffic based on the quality and niche of your work and the original content that you create. You are no longer dependent on 3rd party algorithms and competing with millions of others posts.
Being active on social media platforms should be definitely a part of your online presence. However, the final destination of the exposure you generate through these platforms should work ideally by your portfolio website or photography blog where you can convert visitors into customers.
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