Business website examples

Ideas

Business website ideas worth stealing

Seven things that hold up across every business website worth the enquiry.

• 1

  Show fewer pieces than you want to

  Every extra item on the page costs attention from the one you most want seen. Cut until it hurts, then cut one more.

• 2

  Lead with one strong image, not a menu

  A visitor decides whether to stay before reading a word. Give that decision one image to work with rather than six links.

• 3

  Put contact one click from everywhere

  Nobody scrolls back up to look for a phone number. Header, footer, and the end of every page.

• 4

  Own the domain

  A business on a platform subdomain reads as a hobby. The domain is the cheapest credibility a small business can buy.

• 5

  Name the service in the navigation, not the department

  Visitors scan for the thing they need done. Kitchen fitting earns a click that Our Work does not.

• 6

  Lead with the service that pays best, not the one you enjoy most

  Site order sets expectations about what you do. Put the profitable work first and the enquiries follow it.

• 7

  One page carries one service well

  Add a second page when a second service needs its own enquiry path, not because a site is supposed to have more pages.