Wedding photography websites

Ideas

Wedding photography website ideas worth stealing

Seven things that hold up across every wedding photographer website worth the scroll.

• 1

  Show fewer pieces than you want to

  Every image you add lowers the average. A couple remembers the weakest frame in a gallery, not the strongest, so cut until it hurts and then cut two more.

• 2

  Lead with one strong image, not a menu

  The first screen should be work, not navigation. A single full-bleed frame tells a visitor what you do faster than any wording, and it is the only part of the site every visitor sees.

• 3

  Put contact one click from everywhere

  A visitor who wants to reach you should never have to hunt. Contact belongs in the top navigation and again at the foot of every gallery, not on one buried page.

• 4

  Own the domain

  A custom domain is the difference between a business and a hobby in a couple's eyes, and it is the one asset you keep if you ever change platform.

• 5

  Put a pricing page in the navigation

  Couples filter on budget before they filter on style, and a hidden number sends them back to the search results to find someone who published one.

• 6

  Sort by whole weddings, not by best frames

  A couple is buying a full day of coverage, and a highlights reel does not prove you can shoot one from preparation to the last dance.

• 7

  Put the venue name in every gallery title

  Couples search by venue, and it is the one query where a single photographer's site still outranks the directories.