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When you are in the media and content business, you need a platform to get your content out there. Create your own professional, media and content website complete with a blog, contact forms, SEO and marketing tools to grow your media and content business and gain more traffic. Here are some tips for selecting the best website template for your media and content website.
You need a clear set of goals before you start creating your media and content website. Different media websites publish different genres and categories of content and have different reader and subscriber bases. Understand the kind of niche you want to cater to and the kind of visual aesthetic that would go best with that. Also figure out what kind of features you want in your media and content website. Once you know what you want, look for website templates that can be customized to suit those requirements.
So you know what you are looking for but how do you get there? Going through other media and content websites can help you with that. Check out the websites of your competitors and top industry peers. There is a lot you can learn from them. What are the things that make their website stand out? What are the media and content website templates that they are using? Figure out what makes for a successful digital content platform and then use that knowledge to build your own perfect media and content website.
Go for a sleek, modern, minimalist design aesthetic for your media and content website. Overcrowded, cluttered websites can appear clumsy and spammy. Clean, easy-to-navigate websites work best for a good first impression. Use white space to balance parts of the page instead of overcrowding your website. Always remember, less is more. The best media and content website templates leave you feeling like there's no other template in the world that would work for your content.
You don’t want your website to look cliched or bland and for that you need to customize your media and content website with your branding. Even the best media and content website templates may not work perfectly for your website unless you can customize them to your requirements. Choose website templates that let you modify fonts, color schemes, spacings, layouts, header, footer, site width and more. This will help you create a media website that truly embodies your platform and your brand.
Make sure that your media and content website template has all the features and integrations necessary to make your site an all-in-one platform for you to publish, share, promote and market your content. Full-featured blogging platform, marketing and SEO tools, social media integrations, analytics, and more can give you the perfect platform to grow as a business. Choose website templates with a wide range of features and options for integrations with third-party apps for additional utility.
Website templates that work well with desktop screens but not with mobile screens are bound to affect the user-friendliness and consequently the reach of your media website. Most web traffic on the internet today comes from mobile users and this trend will continue as more and more people are growing up as mobile-first internet users. Don’t let your website fall behind. Any website that is not properly optimized for smartphone screens will face issues with reach and SEO rankings. Only choose website templates that are properly optimized to be mobile-friendly.
In addition to being mobile-friendly, it is also important for your website to be search engine friendly. Search engine optimization is a simple and cost-effective way to improve your website’s reach. By optimizing your website in this manner you will be able to rank higher on Google search results and generate good organic traffic through search engines. For this choose website templates that are fast loading and well coded. Also, ensure that the template offers an SEO manager and other optimization features.
It's not just about the website template you choose, the platform on which you are building your website is equally important. Make sure that your website builder has everything you need for your media and content website needs.
Pixpa’s all-in-one portfolio website builder empowers content creators and businesses to, publish, showcase, share and promote their work online, easily without any coding knowledge. Choose from the modern, mobile-friendly media and content website templates offered by Pixpa and start building your website now!
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