Real estate photography portfolio examples

Ideas

Real estate photography portfolio ideas worth stealing

Seven decisions that separate a portfolio that gets a reply from one that gets a scroll.

• 1

  Show fewer pieces than you want to

  A portfolio is an edit, not an archive. Every weak piece pulls the average down, and the average is what gets remembered.

• 2

  Lead with one strong image, not a menu

  The first screen decides whether anyone scrolls. Give it a single image at full width and let the navigation wait.

• 3

  Put contact one click from everywhere

  Someone deciding to hire you should never have to hunt for the way to do it. Keep contact in the header and repeat it at the foot of every page.

• 4

  Own the domain

  A custom domain on your own name reads as a business. A platform subdomain reads as a trial you never finished.

• 5

  Split the nav by deliverable

  Stills, aerial, floor plans, video. Agents book by line item, so let them find the line item.

• 6

  Sort by property type, not shoot date

  An agent is checking whether you have shot their price bracket. Chronology tells them nothing.

• 7

  Show complete property sets

  Listing work is judged on coverage of a whole home. Show the full set, including the rooms nobody photographs well.