Fashion stylist portfolio examples

Ideas

Fashion stylist portfolio ideas worth stealing

Seven things that hold up across every stylist portfolio worth the scroll.

• 1

  Show fewer pieces than you want to

  The instinct is to prove range. The effect is to dilute it. Six pieces you would defend in a meeting beat twenty you would explain.

• 2

  Lead with one strong image, not a menu

  A visitor decides whether to keep scrolling before they read anything. Give that decision one image to work with, not a list of options.

• 3

  Put contact one click from everywhere

  Every page needs a way to reach you that does not require going back to the top. Footer, sticky header, end of each project. Somewhere.

• 4

  Own the domain

  A portfolio on someone else's subdomain reads as a trial. Your own domain costs less than a coffee a month and it is the first thing an art buyer notices.

• 5

  Split the nav by what you get booked for: editorial, commercial, celebrity, personal styling

  Brand clients and art buyers hire for one of those at a time. A stylist who lists all four in one undifferentiated gallery makes the buyer do the sorting, and buyers do not sort.

• 6

  Lead with the tear sheets, not the tests

  A published page carries a masthead, a date and a credit, all of which a client can verify. An unpublished test carries your taste and nothing else. Put the verifiable work first and let the tests support it.

• 7

  Group by shoot, not by garment

  A client is buying your eye across a whole story rather than a single look. Keeping the looks from one job together lets them read the decisions you made in sequence, which is the thing they are actually assessing.