Fashion photography portfolio

Ideas

Fashion photography portfolio ideas worth stealing

Seven things the portfolios above have in common. Four hold for any discipline. Three are specific to fashion.

• 1

  Show fewer pieces than you want to

  A portfolio is judged on its weakest image, not its strongest. Cut until every frame would survive being the only one seen.

• 2

  Lead with one strong image, not a menu

  The first screen decides whether there is a second. Give it a single picture with room around it, not a grid of thumbnails competing for the same attention.

• 3

  Put contact one click from everywhere

  Someone deciding to hire you should never have to go looking. Keep the contact route in the navigation and repeat it at the end of every gallery.

• 4

  Own the domain

  Work that lives on a platform you do not control can be moved, throttled or closed. A custom domain is the one piece of the setup that stays yours.

• 5

  Split editorial from campaign in the navigation

  Art buyers and brand clients are hiring for different things. Making one scroll through the other costs you the brief before anyone reads your bio.

• 6

  Lead with published work

  A tearsheet does the credentialing before a single frame is judged. Put the mastheads where they are seen first, then let the unpublished work follow.

• 7

  Put motion in the same grid as the stills

  Briefs increasingly ask for both from one shoot. A separate video tab reads as a side project rather than part of what you deliver.